StoneGoose

Turning business success into financial freedom.

We find the euros your business leaks each month, help you capture them with one tap — from late invoices to overpaid suppliers to idle cash — and redirect them into a pension wrapper, supervised by the AFM once we are licensed.

How it works See pricing
The GoldenGoose dashboard: GoldenGoose Score, bank and cash balance, and the four Alpha Opportunities

Your Business Is Your Pension.
And That's the Problem.

The reality for MKB Owners

Plan With Total Clarity

As a Dutch MKB ondernemer, most of your wealth sits inside your company. You reinvest profits. You manage cash flow. You take risk. But when it comes to retirement, the path is unclear.

Your income fluctuates
Financial advice is expensive and time-consuming
You don't know what you can safely extract or invest

Built around your business

Retirement Planning, Built Around Your Business

StoneGoose links your retirement planning directly to your company's financial performance. Instead of guessing, you see:

What your business can sustainably distribute
How different scenarios affect your future
How today's performance shapes tomorrow's security

Your business leaks money you can't see.

Every month, the average Dutch SME loses thousands to inefficiencies invisible in their bookkeeping software. Here are the five most common.

Cash earning 0.5%
When 3.2% is available at other Dutch banks
€76/mo
Overpriced suppliers
Energy, telco, insurance — 36% above market
€68/mo
Customers paying late
3 invoices over 30 days overdue
€31/mo
Suppliers paid too early
Free interest-free loans you didn't mean to give
€18/mo
Idle business cash
Money beyond your buffer that could be building your pension
€107/mo

Retirement planning made simple

AI Financial Advisor

Chat with an AI that speaks your bookkeeping data fluently and knows the Dutch tax calendar.

Retirement Income planning

See what your business can sustainably distribute and how that translates to pension wealth.

Tax planning

Surface annual allowance, VAT timing, and corporate tax optimisation opportunities automatically.

Procurement scanner

Benchmark 11+ supplier categories against market rates daily. Switch with one tap, save €68/mo on average.

Long term decisions

Model what-if scenarios for major business and personal decisions against your retirement trajectory.

Education & resources

Learn about jaarruimte, lijfrente, BV pension optimisation, and more — in plain Dutch.

AI built in

An AI that turns your numbers into the next move.

Two AI engines sit behind your dashboard. One ranks every opportunity by euro impact. The other answers your questions in plain language. You stay in control; the AI does the legwork.

AI Recommendations Engine

Turns every metric into a ranked next move with the euro impact attached, so you always act on the biggest win first.

Friendly AI agent

Ask a plain question, get a plain answer. Around one in seven owners run their whole month through the agent.

GoldenGoose AIAlways on
Morning. You are leaking about 847 euro this month across four areas. Want the biggest win first?
Yes, show me.
Your energy contract is 36% above market. Switching saves 232 euro a month.
Switch energy supplier-232 /mo
You confirm on the supplier's own site. The agent tracks it until your statement shows it.
PROCUREMENT SCANNER

Your suppliers are charging you too much.

Energy, telco, insurance, payment processing, software subscriptions — we continuously benchmark what you pay against current market rates for Dutch SMEs.

11+ categories benchmarked — energy, telco, insurance, SaaS, shipping, and more.
Same quality, lower price. Same green energy, same coverage. Just cheaper.
Switch in-app. We notify the old provider, register the new one. No paperwork.
Independent. Every partner relationship disclosed. Non-partners included when better.
Energy comparisonupdated today
Vandebron
CURRENT · 100% green
€189/mo
Pure Energie
BEST MATCH · SAME GREEN
€121/mo
−€68
Essent
Mixed sources
€148/mo
−€41
Eneco
Green sources
€162/mo
−€27
Switch to Pure Energie · save €68/mo Switch now

Same engine. Different surfaces.

The metrics under the hood are identical. The language, screens, and actions adapt to your business reality.

B
Britte · 38
Boutique owner · Amsterdam

"I just want to know which customers haven't paid and which suppliers I can switch. No accountant words."

Captures monthly
€425
Wedge
Procurement
L
Luc · 34
Consultant · BV structure · €420K TTM

"Show me the cash and the tax angle, fast. I know finance basics but I'm not an accountant."

Captures monthly
€232
Wedge
Tax
S
Sanne · 41
Design studio owner · 4 employees

"I want the Pro dashboard plus the AI agent. I'm running a studio, not staring at numbers."

Captures monthly
€300
Tier
Plus + AI
D
Diederik · 32
Account manager · Utrecht

"No business, no jaarruimte. I just need a monthly view and a pension I can plan for."

Captures monthly
€187
Wedge
Pension gap

Plan smarter, live better.

Build a clear, confident path to a comfortable tomorrow, while living fully today. Connect your bookkeeping and see your Score by morning.

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Learn together
Grow together

Dutch SME owners are building their secure future with StoneGoose — capturing leaks, switching suppliers, and redirecting to wealth.